Privacy & Cookie Policy

This privacy notice provides information on how Sanders & Sanders Limited collects and processes your personal data when you visit our website to sign up for any newsletter, information, or purchase a product.

Within this notice and elsewhere on the website, the terms "we," "our," "us," or "Sanders" all refer to Sanders & Sanders Limited.

Contact Details

Sanders & Sanders Ltd.

Spencer Road

Rushden

Northamptonshire

NN10 6AE

Tel: +44 (0) 1933 353 066

Email: shop@sanders-uk.com

Company Registration No. 00343139

VAT No. GB 975 6708 66 00

THE DATA WE COLLECT ABOUT YOU

We may collect, use, store, and transfer different kinds of personal data about you as follows:

  • Identity Data: your title, first and last name, date of birth, and gender.
  • Contact Data: your billing and shipping address, email address, and telephone number.
  • Financial Data: your bank account and payment card details.
  • Transaction Data: details about payments to and from you and details of products and services you have purchased from us.
  • Technical Data: your device's internet protocol (IP) address.
  • Profile Data: your username and password, purchases or orders made by you, your interests and preferences.
  • Usage Data: information about how you use our website, products, and services.
  • Marketing and Communications Data: your preferences in receiving our newsletters.

HOW WE COLLECT YOUR DATA

We utilise various methods to gather data about you, which include:

Direct Interactions: You may provide us with your identity, contact, and financial data through forms, correspondence via post, phone, email, or other means. This includes information you provide when:

  • Applying for our products or services.
  • Creating an account on our website.
  • Subscribing to our services or publications.
  • Requesting marketing materials.
  • Participating in competitions, promotions, or surveys.
  • Providing feedback.

Automated Technologies or Interactions: As you interact with our website, we automatically collect technical data about your equipment, browsing actions, and patterns. This is done through the use of cookies and similar technologies. Please refer to our cookie policy for more information.

Additionally, our website utilises customised electronic marketing technology known as "tracking pixels," such as the "Custom Audience Pixel" (CAP) provided by Facebook, Inc. These tracking pixels gather information from a webpage's header, including a visitor's IP address or browser, and transmit this data to advertisers (like Facebook, Google, etc.). This information is used to deliver personalised advertising based on users' interests. This technology also enables advertisers to enhance the relevance of these personalised ads for each user. Sanders does not utilise tracking pixel data for any purposes other than those described.

Additionally, similar CAPs are employed to monitor user interactions with email marketing campaigns. These CAPs track actions such as email opens and link clicks within the email content. Placed as a code snippet within the email, they can access header details, subject lines, and email body content. Furthermore, these CAPs provide insights into user activities post-email engagement, including conversion metrics. All marketing activities require customer opt-in and provide the option to opt out at any time. The collected data is utilised to create user profiles for targeted retargeting and interest-based advertising purposes. Sanders does not utilise this data for any purposes other than those explicitly stated.

For more details on the use of 'tracking pixels,' please refer to Google's Privacy Policy. For specific information regarding CAPs, please visit Facebook's website.

Third Parties or Publicly Available Sources: We may receive personal data about you from various third parties, including:

  • Technical data from analytics providers (e.g., Google, located outside the EU), advertising networks, and search information providers.
  • Contact, financial, and transaction data from providers of technical, payment, and delivery services. Identity and contact data from data brokers or aggregators.
  • Identity and contact data from publicly available sources.

This comprehensive approach ensures that we collect necessary data to provide and improve our services, tailored marketing, and overall user experience.

HOW WE USE YOUR DATA

We only use your personal data for the purposes for which we collected it, which include the following:

  • To register you as a new customer.
  • To process and deliver your order.
  • To manage your relationship with us.
  • To improve our website, products/services, marketing, or customer relationships.
  • To recommend products or services offered by us that may be of interest to you.

In accordance with GDPR and the Privacy and Electronic Communications (EC Directive) Regulations 2003, we never send bulk unsolicited emails using the personal data you provide to us.

All marketing emails we send to you will be clearly marked as originating from us. All such emails will include clear instructions on how to unsubscribe from our email service and any future emails. Such instructions will either include a link to a page to unsubscribe or a valid email address to which you should reply with "unsubscribe" as the email subject heading.

HOW WE SHARE YOUR DATA

For administration reasons, data may be passed to and stored securely with third-party providers. We may share your personal data within Sanders or with external third parties, only for the purpose of fulfilling and delivering any orders you may place. We may transfer, store, and process your personal data outside the European Economic Area. We never buy, sell, rent, or exchange mailing lists.

YOUR PRIVACY LEGAL RIGHTS

Under certain circumstances, you have rights under data protection laws in relation to your personal data, including the right to receive a copy of the personal data we hold about you and the right to make a complaint at any time to the Information Commissioner's Office, the UK supervisory authority for data protection issues (www.ico.org.uk).

COOKIES

Our website uses "cookies" to track use and allow customers to purchase from our website. Please note that these cookies do not contain or pass any personal, confidential or financial information or any other information that could be used to identify individual visitors or customers purchasing from our website. Our cookies therefore do not result in the collection of any personal information under GDPR. Please note that you are free to refuse cookies however, for purely technical reasons this may prevent you from purchasing on our website. This is because anonymous cookies are commonly used to keep track of the contents of customers shopping baskets during the checkout process. This facility ensures that the items added to (or removed from) your basket are accurately stated when you go to pay.